Privacy Policy
Effective Date: March 14, 2026 | Last Updated: March 14, 2026
North Fish USA Inc. ("North Fish USA," "we," "our," or "us") operates the website northfishusa.info (the "Site") and provides wholesale smoked fish manufacturing, private label production, and related business services. This Privacy Policy describes how we collect, use, store, share, and protect personal information when you visit our Site, submit inquiry forms, communicate with us by phone, email, or text message, or otherwise interact with our business.
By using our Site or providing personal information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our Site or submit personal information.
1. Information We Collect
1.1 Information You Provide Directly
When you fill out a form on our Site, contact us by phone or email, or engage with our sales team, we may collect:
- Contact information: Full name, email address, phone number
- Business information: Company name, job title or role, inquiry type (wholesale pricing, private label, distribution partnership, sample request, or general inquiry)
- Product interest data: Products of interest (as indicated via form checkboxes), estimated monthly volume
- Communications content: Messages, questions, or notes submitted through our inquiry form, email correspondence, or other communications with our team
1.2 Information Collected Automatically
When you visit our Site, we automatically collect certain technical information through cookies and similar technologies:
- Device and browser information: IP address, browser type and version, operating system, device type, screen resolution
- Usage data: Pages visited, time spent on pages, referring URL, click behavior, date and time of access
- Location data: Approximate geographic location derived from your IP address (city/region level only — we do not collect precise GPS coordinates)
1.3 Information from Third-Party Sources
We may receive limited information about you from third-party platforms we use to operate our business, including our customer relationship management (CRM) system, email service providers, and analytics services. This information is used solely to support our business communications with you and is subject to the same protections described in this Policy.
2. How We Use Your Information
We use the information we collect for the following business purposes:
| Purpose | Types of Data Used |
|---|---|
| Respond to wholesale inquiries and provide pricing information | Contact info, business info, product interest |
| Communicate with you about your inquiry, order, or account | Contact info, communications content |
| Send transactional text messages (SMS) related to your inquiry | Phone number, inquiry type |
| Manage our CRM system and sales pipeline | Contact info, business info, product interest, communications |
| Improve our Site, services, and user experience | Usage data, device info |
| Comply with legal obligations and protect our rights | All categories as necessary |
We do not use your information for automated decision-making or profiling.
3. Text Messaging (SMS) Policy
This section describes our practices regarding text messages (SMS/MMS) in compliance with the Telephone Consumer Protection Act (TCPA), FCC regulations, and A2P 10DLC carrier requirements.
3.1 Consent
By checking the SMS consent checkbox on our inquiry form and submitting the form, you provide your express written consent to receive text messages from North Fish USA Inc. at the phone number you provided. This consent covers:
- Transactional messages related to your inquiry (confirmations, follow-ups, status updates)
- Responses to questions or requests you submit
- Appointment or call scheduling confirmations
We do not send marketing or promotional text messages. All text messages from North Fish USA are transactional in nature — directly related to an inquiry or business relationship you initiated.
3.2 Message Frequency
Message frequency varies based on your inquiry and interaction with our sales team. Typically, you may receive 1 to 5 text messages per inquiry. We do not send recurring automated marketing campaigns via SMS.
3.3 Costs
Message and data rates may apply depending on your mobile carrier and plan. North Fish USA does not charge for text messages, but your carrier's standard messaging rates apply.
3.4 Opting Out
You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further texts will be sent. You may also opt out by contacting us directly at or by calling (954) 251-2021.
3.5 Help
For assistance with text messages, reply HELP to any message, email , or call (954) 251-2021.
3.6 No Sharing of SMS Data
We do not sell, rent, loan, trade, lease, or otherwise share your phone number or SMS consent information with any third parties for their own marketing purposes. Phone numbers collected for SMS communication are used exclusively by North Fish USA Inc. for the purposes described in this Policy.
3.7 Carriers and Liability
Text message delivery is subject to your mobile carrier's policies. North Fish USA is not responsible for delayed or undelivered messages caused by carrier network issues, device settings, or technical factors beyond our control. Carriers are not liable for the content of messages sent by North Fish USA.
4. Cookies and Tracking Technologies
4.1 What We Use
Our Site uses cookies and similar technologies to ensure the Site functions correctly, understand how visitors use our Site, and remember your preferences across visits.
4.2 Third-Party Analytics
We may use third-party analytics services (such as Google Analytics) that set their own cookies. These services collect information on our behalf and are contractually restricted from using your data for their own purposes. For information about Google Analytics and how to opt out, visit Google Analytics Opt-Out .
4.3 Your Cookie Choices
Most web browsers allow you to control cookies through their settings. Disabling cookies may affect certain features of our Site but will not prevent you from viewing our content or contacting us.
5. How We Share Your Information
We do not sell your personal information to third parties. We may share your information only in the following limited circumstances:
- Service providers: We use third-party platforms to operate our business, including our CRM system, email hosting, SMS messaging platform, website hosting, and analytics services. These providers process your data on our behalf and are contractually obligated to protect it.
- Legal requirements: We may disclose your information if required by law, regulation, court order, or governmental request, or to protect our rights, safety, or property.
- Business transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred. We will notify you of any such change.
6. Data Retention
- Inquiry and CRM data: Retained for the duration of the business relationship and up to 3 years after the last interaction, unless a longer period is required by law.
- SMS consent records: Retained for a minimum of 5 years to comply with TCPA recordkeeping requirements.
- Website analytics data: Retained in aggregated, non-identifiable form per our analytics providers' policies.
You may request deletion of your personal information at any time by contacting us (see Section 9).
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including encrypted data transmission (SSL/TLS) for all form submissions, access controls, secure third-party providers, and regular review of data handling practices.
No method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.
8. Your Privacy Rights
8.1 All Users
Regardless of your location, you may request access to, correction of, or deletion of your personal information; opt out of text messages by replying STOP; and opt out of non-essential cookies through your browser settings.
8.2 California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act:
- Right to Know: Request disclosure of categories and specific pieces of personal information collected.
- Right to Delete: Request deletion of personal information, subject to certain exceptions.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise these rights, contact us using the information in Section 9.
8.3 Other State Privacy Laws
Residents of states with comprehensive consumer privacy laws (Virginia, Colorado, Connecticut, Utah, and others) may have similar rights. Contact us to exercise these rights.
9. Contact Us
For questions or requests related to this Privacy Policy:
North Fish USA Inc.
Attn: Privacy Inquiries
200 Centerpoint Blvd, New Castle, DE 19720
Phone: (954) 251-2021
Email:
We will respond to all privacy-related requests within 30 days.
10. Children's Privacy
Our Site and services are intended for business professionals and are not directed at individuals under 18. We do not knowingly collect personal information from children.
11. Third-Party Links
Our Site may contain links to third-party websites (such as oukosher.org). We are not responsible for the privacy practices of any third-party sites.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top. Your continued use of our Site after changes constitutes acceptance of the updated Policy.